Case Study - 2020
Our users, theater partners who managed inventory, had a tedious experience ordering IMAX 3D glasses, following the same manual procedure for years.
Lead UI/UX Designer
Marylin Balsano, UI/UX Manager
Aaron Holding, Project Manager
Matthew Torres, Business Analyst
Gordan Bakalar, Engineer
September 2019 - March 2020
Theater partners emailed IMAX coordinators when they ran low on 3D glasses, usually without any specific product details.
After our initial kickoff meeting with users, we had a strong intuition that their current process was a thing of the past. Through comparative research and user interviews, our findings validated a few of our assumptions of the current user flow and revealed the following user pain points.
In my mobile first mindset, I started off brainstorming user flows, breaking down the steps from the time users landed on the AMS website to choosing the correct 3D glasses to purchase.
Meanwhile, I designed at least 10 different iterations of the landing page before I settled on a final design. Here are a few illustrations below.
Finally, the last step was conducting usability testing with our InVision prototype which helped us discover that users enjoyed the simplicity of the hero flow. The step by step subscription process was straightforward. We also learned that users were interested in installment payment plans. Overall, they were excited to use this product, looking forward to make quick and easy transactions on this website.