Case Study - 2020
The Features Post Production team at IMAX was responsible for creating all the different versions for IMAX films.
Lead UI/UX Designer
Marylin Balsano, UI/UX Manager
Aaron Holding, Project Manager
Matthew Torres, Business Analyst
Roland Osborne, Lead Engineer
January 2019 - November 2020
81% of users were satisfied with the FV App.
Our users, members of the Feature Post Production team, used the following excel sheet to manage their work, tracking the progress of every single version
After conducting comparative research on several workspace platforms, my findings validated my assumptions — their current excel sheet was simply not up to modern standards. Then, I conducted extensive user interviews and gathered survey results that confirmed our assumptions of the current process and revealed key personas and shared pain points.
After gaining a solid understanding of their current user flow, I started sketching several new user flows, mindful of the repetitive processes worth automating. The goal was to help our users trust a new process without causing disruption. Here are a few of those sketches.
We ended up selecting this user flow that resonated with our users the most. Four primary sections of the app — Templates, Titles, Versions and Baselight would make up the MVP, allowing users to collaborate all at once.
Step 1: Users saved time by creating version templates
Step 2: Managers added titles on the Titles page
Step 3: Digital Coordinators added versions from the Versions page
Step 4: Users managed granular data on the version Details page
Step 5: Technicians completed their Baselight magic in this queue
A few weeks after we launched our MVP, we surveyed our users to gain a better understanding of their overall experience. Then we analyzed the findings, prioritized user needs and created stories in Jira to continue the iterative process, improving the app. Here were some key findings:
Ease of Use
Work Efficiency Improvement